The ASMP Bulletin Winter 2013 issue features a nice 2-page excerpt from my portrait photography book Secrets of Great Portrait Photography about how conceptual portrait photography can convey an idea and tell your subject’s story.

Read the story behind my Time Magazine shoot of Richard Branson and just what it took to get the billionaire into a spacesuit in the turquoise Caribbean waters of his private island.

The story is filled with my advice for ways to come back with shots your editor will love.